Transformational Entrepreneurship Masterclasses to Drive Innovation and Operational Excellence in African Tourism
Gaborone, Botswana – On October 3, 2023, at the Gaborone International Conferences (GICC), the University of South Africa, Millat Investments, and Africa Tourism Partners will join forces to deliver transformational entrepreneurship masterclasses for African women, youth, start-ups, and entrepreneurs in tourism.
This flagship initiative of the 2023 Africa Tourism Leadership Forum and Awards (ATLF) aims to transform knowledge into impact and drive innovation, change, and operational excellence across the African tourism ecosystem.
Due to limited space, only pre-selected participants will gain access to these masterclasses.
A Gathering of Giants
The 6th edition of ATLF will continue at the GICC from October 4th to 6th, 2023, hosted by the Government of Botswana through the Botswana Tourism Organisation in partnership with Africa Tourism Partners.
This landmark event will bring together African and non-African tourism sector thought leaders and stakeholders for advocacy, dialogue, networking, learning, and actionable resolutions.
Highlights of the 2023 ATLF
- The launch of AfCFTA’s inaugural Forum on Tourism, Creatives and Cultural industries in partnership with Africa Tourism Partners and the endorsement of the newly established Africa Private Sector Alliance (ATPSA) by AfCFTA.
- An intra-Africa travel and tourism Business Exchange characterized by high-level B2B sessions for trading, destination marketing, and product showcases.
Thought Leaders
Thought leaders joining this year’s faculty members include:
- H.E Petra Pereyra – EU Ambassador to the Republic of Botswana and SADC
- Moseketsi Mpeta – Head, Tourism and Services at IDC, South Africa
- Natalia Bayona – Executive Director, UNWTO
- Hon. Austin Abraham – Mayor, Gaborone City, Republic of Botswana
- Beatrice Chaytor – Head of Division, Trade in Services DTIID, AfCFTA Secretariat
- Hon. Patricia de Lille, MP – Minister of Tourism, South Africa
A Call to Action
The stakes are high for the African tourism industry. In a post-pandemic world, travelers are seeking authentic and immersive experiences, and Africa has a wealth to offer.
The Transformational Entrepreneurship Masterclasses and the 2023 ATLF provide a unique opportunity to equip African women, youth, start-ups, and entrepreneurs with the knowledge and skills they need to succeed in the global tourism marketplace.
Together, we can drive innovation, change, and operational excellence across the African tourism ecosystem, creating jobs, stimulating economic growth, and showcasing the continent’s rich cultural heritage to the world.
Sensationalized Version
African Tourism Poised for Transformation as Thought Leaders and Entrepreneurs Gather in Gaborone
Gaborone, Botswana – On October 3, 2023, the Gaborone International Conferences (GICC) will erupt in a flurry of activity as the Transformational Entrepreneurship Masterclasses and the 2023 Africa Tourism Leadership Forum and Awards (ATLF) kick off.
This landmark event will bring together the brightest minds and most innovative entrepreneurs in the African tourism industry, united by a shared vision for a transformed and thriving sector.
The Transformational Entrepreneurship Masterclasses will provide participants with the knowledge and skills they need to launch and grow successful tourism ventures. Under the tutelage of experienced industry leaders, they will learn how to develop winning business plans, secure funding, and market their products and services to a global audience.
The 2023 ATLF will showcase the best and brightest of African tourism, with a focus on innovation, sustainability, and community empowerment. Thought leaders from across the continent and beyond will share their insights and expertise, inspiring attendees to take the African tourism industry to new heights.
A Turning Point for African Tourism
The Transformational Entrepreneurship Masterclasses and the 2023 ATLF come at a pivotal time for African tourism. After two years of pandemic-induced disruption, the industry is poised for a comeback. But in order to succeed in the new normal, businesses need to be adaptable, innovative, and sustainable.
The Transformational Entrepreneurship Masterclasses and the 2023 ATLF will provide African women, youth, start-ups, and entrepreneurs
Source: https://www.africa.com/africa-tourism-partners-and-unisa-partners-with-millat-investments-to-deliver-transformational-entrepreneurship-masterclasses-at-atlf-2023/#:~:text=University%20of%20South%20Africa%2C%20Millat,Gaborone%20International%20Conferences%20(GICC)
